Well lets just say it didn't all go to plan. Firstly the travel agent didn't put us all together on the plane so i was sat by myself for 7 hours : /, and then when we arrived at New York we discovered that we weren't staying at the four star hotel we thought, but a regular old Holiday Inn. Non the less we moved past this with the excitement of being in the city.
The first day we awoke to torrential rain poring from the heavens which put somewhat of a stint in our days activities. Never the less we enjoyed a great amount of shopping in midtown and downtown Manhattan. That evening we enjoyed a hilarious visit to Ripley's Believe It Or Not, followed by a Delicious meal at he Hard Rock Cafe.
Our second day was a lot dryer, therefore, we were able to enjoy some of the amazing sights of the city on a sight seeing tour bus before going to McCain Erickson New York. I was very pleased to be visiting this agency as i really like the London agency. We were spoken to by a top creative director who showed us a collection of his work, one of which i had seen before. The Moto advert with Madonna in i found very hilarious, unlike the other ads on the reel ( possibly down to our English dry sense of humour). it was very interesting to see the differences between American advertising and British. We also had the opportunity to talk to the agency's recruitment manager who informed us of what we would need in order to obtain a job in the New York industry. i was quite surprised to find out you need to have a CV and everything needs to be mac'd up if its in your portfolio. This is very different to London, where art directors visuals are very acceptable.
That evening we went to the top of the Rockefeller Centre at sunset which astounded me with the beautiful views of the whole city. We then decided to go to a comedy show near the hotel to take in the New York sense of humour. some of the acts were quite funny but other jokes we just didn't understand.
Surprise surprise our last day in the city was roasting hot! we got up quite early to make the most of the day and took a long stroll through central park taking in the long awaited rays. we then met up at the amazing agency that is DDB. The sheer size of this agency was intimidating at first, however, once inside i was just so amazed at everything housed inside the agency from the printing department to the computer and 3D suites. We then got to talk to three junior creatives, all very nice and interesting, and who seemed very shocked at how hard it is in London and how long it can take to get a job. They were very informative and helpful in explaining what its like working and living in New York and what it takes to obtain a job.
Unfortunately we had to return home after this visit but overall we had an amazing week and were very fortunate to see the differences between American and British advertising and the environment differences in the different agencies. To me, American advertising is very in your face and obvious compared to a more complicated British approach, but i guess it all comes down to the target audience and the type of advertising that will appeal to them.
so thats all for now tata x
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