I decided to go to the Baltic today so see if there is anything of interest to look at. As usual there wasn't that much there that i found interesting at all, as a lot of it i just dot understand and think its just stupid. However there was one exhibition that intrigued me by Jenny Holzer, where she uses projections and LED installations to get across her messages. As the lights are so bright and alluring i feel it could be used in advertising in some way. the way the words move around and shoot across and into things works quite well and makes you want to read whats moving. Plus the colours are really pretty!
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